Database Marketing
What is database marketing?
Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data. It is is also a form of direct marketing and may be used for customer relationship management. Types of collected data may include the following: customers' names, addresses, emails, phone numbers,purchase history, job titles, etc.
We use the collected data to: learn more about customers, select target markets for specific marketing campaigns (through customer segmentation IE – Motorcycles, ATVs, UTVs, Watercraft Etc), and to provide more specialized offerings for customers.
Why is database marketing beneficial?
Identifies customer groups such as loyal, first-time or potential customers.
Organizes prospects on existing and potential demographics, such as potential interests.
Finds the best channel to contact customers through.
Personalizes marketing messages toward individual prospects.
Prioritizes valuable accounts as well as increase in customer retention.
Data collected can be used for future promotional campaigns, and saves expenses on sending campaigns to unlikely customers.