For most dealers, Co-Op funds and resources are given back to the manufacturer for manufacturer created marketing. This means your advertising looks just like every other dealer who carries that line of product. It allows no room for personalization to your dealership, customer base, or buying experience. It is also possible that the
manufacturer does not use a dealers co-op funds, which means the advertising dollars are under utilized and possibly wasted.

By utilizing your co-op funds outside of manufacturer created marketing, you have control over who, what, and where you advertise while still being reimbursed for your advertising expenses.
This allows you to stand out amongst other same-line dealers, create better results than manufacturer marketing, and capture market share outside of your primary market area.